The Knot: Carley Roney & David Liu (2018)

How I Built This · 7 Oct 2019 · 55m

What this episode covers

Carley Roney and David Liu, founders of The Knot, explain how their disastrous DIY wedding inspired them to build a wedding planning platform for non-traditional couples. They detail their early struggles to secure funding from AOL, the pivot to an online gift registry, and surviving the dot-com crash by maintaining revenue growth while their stock price plummeted. The episode also covers their expansion into lifestyle brands like The Nest and The Bump, and includes a brief segment on Tyson Walters, who created the Shed Defender dog suit to manage his St. Bernard's shedding.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
The Knot, AOL, Bloomingdale, Wedding Channel, XO Group, The Knot Worldwide
Products
The Nest, The Bump, Shed Defender, How He Asked
Also
Ted Leonsis, Tyson Walters, Harley, Shark Tank, Nicole Miller

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