Live Episode! Peloton: John Foley

How I Built This · 29 Apr 2019 · 53m

What this episode covers

John Foley, co-founder of Peloton, recounts building a high-tech home fitness company from scratch despite having no background in fitness or technology. He details the struggle to raise capital, facing rejection from every major VC firm before securing institutional funding, and the early operational challenges including a wobbly first prototype and a failed Kickstarter. Foley explains how Peloton scaled by combining hardware with a subscription media model, using pop-up retail stores to drive initial sales and celebrity instructors to build the brand.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies: Soul Cycle, Flywheel, Mars, Citysearch, Barnes and Noble, Tiger Global, Amazon
Products: Peloton Bike, Evite
Also: Jen Sherman, Robin, Hannah, Cody, Yoni, Lauren Salamando, Julian Elizabeth, Ruth Zuckerman, Hugh Jackman, Ellen DeGeneres, Richard Branson, Usain Bolt

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The summary, chapters and topics are generated from the episode’s audio by this directory, not written by How I Built This. The episode itself belongs to its publisher.

Live Episode! Peloton: John Foley

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

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Ep. 39 - Starting a Hardware Company

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