Framebridge: Susan Tynan (2017)

How I Built This · 6 May 2019 · 58m

What this episode covers

Susan Tynan, founder of Framebridge, explains how a $1,600 framing bill inspired her to build a mail-order framing company that raised $82 million. She details the early struggles of scaling production, including a critical backlog crisis during the first holiday season and the sudden departure of her CFO during a $17 million fundraising round. Tynan emphasizes the necessity of venture capital to maintain high quality and the intense operational demands of building a physical product business from scratch.

Mentioned

Companies
Framebridge, LivingSocial, Revolution Ventures, Touring Plans
Also
Tig Savage, Architectural Digest, InStyle, Len Testa

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