Bumble: Whitney Wolfe (2017)

How I Built This · 22 Apr 2019 · 41m

What this episode covers

Whitney Wolfe Herd, co-founder of Tinder and founder of Bumble, recounts her journey from a college dropout to launching a billion-dollar dating app. She details the intense cyberbullying and trauma she faced after leaving Tinder, which inspired her to build Bumble with Andrei Andreev of Badoo to create a safer, women-first dating experience. The episode covers Bumble's early growth hacking strategies at SMU, its unique product mechanics, and the challenges of moderating hate speech while scaling to 20 million users.

Mentioned

Companies
Badoo, U.S. Bank, Mobile Vinyl Recorders
Products
Tinder, Bumble, Cardify, Match.com, Instagram

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