Hardware Podcasts

FUBU: Daymond John

How I Built This · 9 Apr 2018 · 51m

What this episode covers

Daymond John, founder of FUBU, explains how he started the hip-hop apparel brand by sewing labels onto Champion shirts and selling hats from the trunk of his car in Hollis, Queens. After facing 27 bank rejections for a $300,000 order, he secured a manufacturing and distribution deal with Samsung’s textile division by placing a classified ad, which allowed FUBU to scale to $350 million in sales. John details his transition from a street vendor to a major brand, leveraging strategic partnerships and licensing deals with companies like George Ash to expand into women's clothing and accessories.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Samsung, Red Lobster
Products
FUBU, Champion, Shark Tank, Video Music Box
Also
Magic Trade Show

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