Hardware Podcasts

Against All Odds: Overcoming Huge Setbacks to Sell 5 Million Worldwide

It's Only a Prototype · 15 May 2025 · 55m

What this episode covers

Rob Law, founder of Trunki, explains how he turned a student design project into a global brand selling 5 million units, detailing his journey from a disastrous Dragons' Den pitch to securing UK manufacturing. He discusses the strategic decision to buy a failing factory, the costly but PR-positive loss of a high court IP battle, and the lessons learned from the failed 'Journey' crowdfunding campaign. Law also outlines his current approach with Zeepy, using AI for rapid iteration and 'slow innovation' to build sustainable products without heavy upfront investment.

Most relevant to

early-stage companies, companies scaling up and established companies

Topics

Mentioned

Companies
John Lewis, Carlton, Mookie, Unilever, Sainsbury's, Amazon
Products
Trunki, Zeepy, Journey, Dove, Domestos, Rexona
Tools
ChatGPT, Google Maps
Also
Dragons' Den, Indiegogo

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