Hardware Podcasts

Afterschool Podcast, Episode 3 - Robert Brunner

Core77 Podcast · 28 Aug 2013 · 57m

What this episode covers

Robert Brunner, founder of the design consultancy Ammunition, discusses the creation of the Beats by Dre headphone line with Jimmy Iovine and Dr. Dre, explaining how they re-engineered the headband and ear cups to create an iconic, wearable aesthetic. He details the strategic marketing approach, including leveraging Dr. Dre's cultural equity and using 'ambush marketing' with athletes like LeBron James to build brand visibility. Brunner also covers his work with Adobe on the Mighty Stylist and Napoleon ruler, physical input devices designed to enhance creative workflows on tablets, and his philosophy on why industrial design firms should move beyond traditional service models to equity partnerships.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Ammunition, Adobe, Apple, Pentagram, Bose, Sony, Sennheiser, Kickstarter
Products
Beats by Dre, Studio 2.0, Mighty Stylist, Napoleon ruler
Also
Jimmy Iovine, Dr. Dre, LeBron James

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