80: Jony Ive’s Favorite Things

Thoroughly Considered · 18 May 2022 · 38m · Episode 80

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat provide an update on the Mark 2 product launch and discuss their Instagram advertising strategy for their physical goods. The hosts then analyze Jony Ive’s Financial Times article listing his favorite objects, debating the engineering, cost, and personal significance of items like a $5,600 tone arm, a Snap-on torque wrench, and a leather-wrapped Stanley tape measure.

Mentioned

Companies
Studio Neat, Relay FM
Products
Mark 2, Mark One
Also
Jony Ive, Financial Times, Snap-on, Stanley, Montegrappa, PB Swiss Tools, Wera, Mitsutoyo

Other shows on the same ground, closest first.

  • Making It · 58m

    Episode 205: Thinky Pad and Wippy Pen

    Jimmy Diresta, Bob Clagett, and David Picciuto discuss their upcoming live show at Maker Fair and the potential for makers to develop physical products. They analyze the design flaws in common tools like tape measures and discuss Andrew Klein's new pencil-making jig and Jocko's knife as examples of successful product development. The conversation also covers Jimmy's home theater project and the utility of digital sketching tools like the iPad Pro and Apple Pencil.

  • Making It · 1h 05m

    Episode 210: You can’t bring your mother with you everywhere you go.

    Jimmy Diresta, Bob Clagett, and David Picciuto discuss their recent projects, including Diresta's meeting with Nike's creative team and Clagett's use of the Wazer Desktop Waterjet to modify a camera gimbal. They analyze the return on investment for digital fabrication tools like CNC machines and 3D printers for small production runs, and debate the balance between building a personal brand personality versus focusing on craft education for content creators.

  • Being an Engineer · 54m

    S2E24 Working at Apple, Premium Products, & Superior Project Management | Joe Moak

    Joe Moak, founder and chief engineer at Maestro PD, discusses his career at Apple, Sonos, and St. Jude Medical, emphasizing how he applies lessons from high-volume manufacturing to his consultancy. He defines 'premium' products through meticulous attention to customer touchpoints, citing specific engineering details from the first-generation Apple TV as examples of elevated user experience. Moak explains his approach to team building, prioritizing collaborative spirit and engineering fundamentals, while highlighting the critical importance of tolerance analysis and design reviews to prevent assembly failures.

  • Core77 Podcast · 57m

    Afterschool Podcast, Episode 3 - Robert Brunner

    Robert Brunner, founder of the design consultancy Ammunition, discusses the creation of the Beats by Dre headphone line with Jimmy Iovine and Dr. Dre, explaining how they re-engineered the headband and ear cups to create an iconic, wearable aesthetic. He details the strategic marketing approach, including leveraging Dr. Dre's cultural equity and using 'ambush marketing' with athletes like LeBron James to build brand visibility. Brunner also covers his work with Adobe on the Mighty Stylist and Napoleon ruler, physical input devices designed to enhance creative workflows on tablets, and his philosophy on why industrial design firms should move beyond traditional service models to equity partnerships.

  • Product Startup · 17m

    226: Maximizing Your Invention’s Perceived Value Through Marketing

    Valentin Radu, CEO of Omniconvert and author of 'The CLV Revolution', explains how hardware startups can maximize perceived value and pricing through marketing rather than just product features. He argues that 96% of buying decisions are emotional, urging founders to focus on the 'jobs to be done' and the pain points customers want to solve, using features only as secondary validation. Radu introduces the unit economics formula of Customer Lifetime Value divided by Customer Acquisition Cost as the core metric for profitability.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by Thoroughly Considered. The episode itself belongs to its publisher.