Hardware Podcasts

81: Mark Three

Thoroughly Considered · 29 Jun 2022 · 30m · Episode 81

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss the launch of the Mark Three mechanical pencil via Kickstarter, explaining how they adapted the design language of the Mark One while using a standard Schmidt lead advancing mechanism. They reflect on the strategic decision to delay the Mark Three's launch to avoid overlapping with the unfulfilled Mark Two Kickstarter, a move that impacted their product roadmap and customer perception. The conversation covers the industrial design choices, such as the slimmer profile and lack of a clip, and the current performance of the crowdfunding campaign.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Studio Neat, Schmidt, Relay FM
Products
Mark One, Mark Two, Mark Three, Uni KuruToga

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