Visualizing a Medical Device through Illustrations, Animations, and other Artwork

Global Medical Device Podcast · 4 Mar 2021 · 43m · Episode 184

What this episode covers

Annie Campbell and Emily Holden, founders of Now Medical Studios, explain how medical illustrations and animations help medical device companies tell complex stories to investors, surgeons, and patients. They discuss their process for creating scientifically accurate visuals, including using CT/MRI data and the Protein Data Bank, and emphasize the importance of visualizing Instructions for Use (IFUs) to improve user comprehension. The conversation also covers their educational initiative, SciArt Now, which aims to support aspiring medical illustrators through resources and tutorials.

Mentioned

Companies
Now Medical Studios, Green Light Guru
Tools
3D Slicer, Vasalis
Also
SciArt Now, Protein Data Bank

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