Hardware Podcasts

016 - "Be More Specific" with Joe Hage

Let's Combinate · 19 Jan 2022 · 49m

What this episode covers

Joe Hage, founder of Medical Marcom and host of the 10x Medical Device Conference, explains that medical device marketing requires specific, human-centric storytelling rather than broad interruption marketing. He illustrates this with examples of a remote urology monitoring device and an esophageal echo probe, emphasizing the need to translate complex engineering into clear value propositions for hospital committees. Hage argues that building trust through word-of-mouth and precise positioning is more effective than generic claims, citing his 'Hell List' of marketing tactics and the importance of urgency in messaging.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Medical Marcom, Cardiac Science, Taco Bell
Products
Jell-O, Kool-Aid, Campbell Soup, Prego
Also
10x Medical Device Conference, Medical Devices Group, Billy Mays, Netflix, Robert Cialdini, Psychology: The Power of Persuasion

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