Hardware Podcasts

#397: Winning Over Skeptics: the Key to Product Adoption in Healthcare

Global Medical Device Podcast · 6 Feb 2025 · 33m · Episode 397

What this episode covers

Tiffany Ryder, founder of Red Flag Hero and a physician assistant, explains why healthcare professionals are skeptical of new medical devices and how to win them over. She argues that authenticity and workflow integration are critical, noting that flashy features fail if they don't save time or improve patient outcomes. Ryder highlights the 'vein finder' as a case study of a device that sits unused because it adds complexity without solving a real workflow problem. She advises MedTech founders to engage with their harshest critics and prioritize patient education alongside clinical utility.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Greenlight Guru, Red Flag Hero
Products
Humira
Tools
Epic

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