Hardware Podcasts

S2E40 Voice of the Customer, Using Questions, and the Technology Adoption Life Cycle Curve | Ted Newill

Being an Engineer · 17 Sept 2021 · 40m · Episode 40

What this episode covers

Ted Newill, founder of Medical Device Success and SRD Vision, discusses the critical importance of 'Voice of the Customer' and the Technology Adoption Life Cycle Curve for medtech startups. He explains how engineers can bridge the gap between regulatory approval and commercialization by identifying early adopters and key opinion leaders before launch. Newill also shares advice on managing the pressure of venture-funded environments and the necessity of empathy and listening when collaborating with marketing and sales teams.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Medical Device Success, SRD Vision, American Hospital Supply
Also
Crossing the Chasm, Geoffrey Moore, Mastering Medical Device, Pat Kothe

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