Hardware Podcasts

Why Storytelling Matters for Medical Device Companies

Global Medical Device Podcast · 25 Aug 2021 · 26m · Episode 225

What this episode covers

Brad Perriello, founder of Circle Hill Life Science Communications and co-founder of MassDevice, explains how medical device companies must tailor their narratives for different audiences like investors, regulators, and patients. He highlights that early-stage startups often struggle with storytelling because engineers focus on technical details rather than the core message. Perriello emphasizes the importance of understanding regulatory constraints, such as FDA pre-submissions and 510(k) claims, and leveraging social media platforms like LinkedIn to reach specific stakeholders effectively.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Circle Hill Life Science Communications, MassDevice, Greenlight Guru, FDA, Pazanga Health Communications, Medtronic, MassMEDIC, U.S. Surgical
Also
LinkedIn, Facebook, Instagram, YouTube, 510(k)

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