Hardware Podcasts

166: Storytelling Tips for Hardware Product Launches

Product Startup · 9 Mar 2023 · 22m

What this episode covers

Steve Multer, author of 'Nothing Gets Sold Until The Story Gets Told,' explains how hardware startups can leverage corporate storytelling to build community and secure investment. He outlines three pillars of effective storytelling—value, passion, and connection—and argues that founders must be the primary advocates for their products to overcome 'glossophobia' and gain stakeholder leniency. Multer cites long-term success stories like Cisco and NetApp’s FlexPod to demonstrate how maintaining a narrative sustains product relevance over decades.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Cisco, Panasonic, Siemens, HP, Philips, Xerox, John Deere, Apple, Nike, McDonald's, NetApp, Mako Design + Invent
Products
Nothing Gets Sold Until The Story Gets Told, The Furrow, FlexPod

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