Hardware Podcasts

186: Product Renderings for a New Invention

Product Startup · 27 Jul 2023 · 18m

What this episode covers

David Brown, a design engineer at Mako Design + Invent, explains the strategic value of photorealistic product renderings for hardware startups, from fundraising to sales. He details the process of creating high-fidelity images and videos from 3D CAD models, emphasizing that great renders require a solid engineering foundation. Brown highlights how video renderings, including exploded views and CGI effects, help communicate complex engineering and drive investor interest and consumer sales.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mako Design + Invent, Husky injection molding, Chanel, Hugo Boss, Dior, Amazon
Products
Voka Eye
Tools
MasterC

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