Investor Spotlight: Tyler Morgan, BFG Partners

The Startup CPG Podcast · 4 Oct 2025 · 50m · Episode 201

What this episode covers

Tyler Morgan, Principal at BFG Partners, explains the firm's approach to early-stage investing in consumer packaged goods, covering deal sourcing, diligence, and financial metrics. He emphasizes the importance of gross and contribution margins, the value of warm introductions, and how founders should model their businesses for venture capital. Morgan also discusses the changing landscape of strategic exits, LP expectations, and advice for founders navigating fundraising and evaluating investors.

Mentioned

Companies
BFG Partners, Microbiome Therapeutics, Nestle
Products
Chameleon Cold Brew, Olipop, Simple Mills, Metamucil
Also
Expo West, NACs

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