Stasher and Modern Twist: Kat Nouri
Kat Nouri, founder of Modern Twist and Stasher, explains how she leveraged her experience with silicone manufacturing to create reusable storage bags, aiming to replace single-use plastics. She details the strategic pivot from high-end placemats to Stasher bags, the critical role of a partnership with Anova for initial funding and molds, and her decision to reject Mark Cuban’s Shark Tank offer to maintain control. Nouri describes how she secured a major retail deal with Target through a compelling video pitch and successfully sold Stasher to S.C. Johnson to achieve massive distribution.