Founder Feature: Steph Nightingale of Stimmie

The Startup CPG Podcast · 15 Aug 2025 · 33m · Episode 182

What this episode covers

Steph Nightingale, founder of Stimmie, explains how her 13 years of dental practice and patient feedback led to a premium, reusable ergonomic toothpick designed to clean areas traditional floss misses. She details her bootstrapping journey, securing angel investment through cold outreach, and pausing development for 18 months to fund a critical cap based on community requests. Nightingale discusses her manufacturing strategy, retail merchandising tactics like single-pack testing, and her vision for high-profile collaborations with brands like Erewhon and KISS.

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