Hardware Podcasts

#135 Recruiting 101 with Peggy Shell, Creative Alignments

The Startup CPG Podcast · 26 Mar 2024 · 1h 06m · Episode 27

What this episode covers

Peggy Shell, founder of Creative Alignments, explains why early-stage CPG companies should avoid traditional contingency recruiting fees (25-30% of salary) in favor of her firm's time-based hourly model. She outlines a DIY recruiting framework for founders, emphasizing behavioral-based interview questions, intentional sourcing to build diverse talent pools, and the critical importance of pay transparency bands to ensure equity. Shell also discusses negotiation strategies, the role of equity in compensation packages, and how to foster an inclusive culture through empathy and clear communication to retain top talent.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Creative Alignments, Rxbar, Halo Top, Kellogg's, Fourth & Heart, Caulipower, Olipop, Kali Power, Startup CPG, Project Potluck, Jedi Collaborative, Naturally Network, Included
Tools
Gusto, LinkedIn, Indeed, Glassdoor, Salary.com, Cura

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