#98 Reimagining Grocery Shopping: Instacart's AI-Powered Future with ChatGPT and Artificial Intelligence

The Startup CPG Podcast · 11 Jul 2023 · 1h 00m · Episode 75

What this episode covers

Ali Miller, Vice President of Product Management for Ads at Instacart, explains how the company's four-sided marketplace leverages machine learning and generative AI to help emerging CPG brands drive discovery and sales. She details the evolution of Instacart Ads, including the new 'Ask Instacart' feature powered by ChatGPT, the integration of the Instacart plugin for ChatGPT, and the importance of automated bidding and rich media content for brands without physical shelf space.

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