#61 It's Shelfies Time! Finalists, Winners, and Trends from Startup CPG's 2022 Awards

The Startup CPG Podcast · 15 Sept 2022 · 39m · Episode 38

What this episode covers

Jenna Movsowitz, managing editor of Startup CPG, discusses the 2022 Shelfie Awards, an initiative designed to provide free recognition for emerging food and beverage brands without the burden of expensive entry fees or essays. The episode highlights trends from over 300 submissions, including the rise of international flavors, upcycled ingredients, and innovative formats like powdered condiments and mushroom-based supplements. Specific winners and finalists such as Lunar Seltzer, Renewal Mill, and AWSM Sauce are celebrated for their contributions to sustainability and product innovation in the CPG space.

Mentioned

Companies
Startup CPG
Products
Lunar Seltzer, Must Love, gr8nola, Halmi, Aura Bora, PKN, Lechia, Niramaya, Sung's Korean Hot Sauce, New York Shuk, Popadelics, Mojo Microdose, AWSM Sauce, Tiny Sprouts, Reveal, Renewal Mill, Shameless Pets, Chia Smash

Other shows on the same ground, closest first.

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    350 - Beyond the Dieline - Dr Juan from PNuff Crunch joins Tom Seymour

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    48 - Aimy Steadman, Co Founder and CGSDO at Future Proof

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  • People of Packaging · 59m

    345 - Beyond the Dieline - The secret success behind Junebar! Tom Seymour and Keith McCullough

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  • How I Built This · 48m

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  • How I Built This · 56m

    nutpods: Madeline Haydon

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