Hardware Podcasts

First Hire Series: Sales with Jake Huber

The Startup CPG Podcast · 17 May 2022 · 40m · Episode 22

What this episode covers

Jake Huber, US Sales Director for St. Pierre, America's number one brioche brand, joins the Startup CPG podcast to discuss hiring the first sales hire. He argues that founders should remain the primary sales engine until operations require their full attention, emphasizing that brokers are support functions rather than sales hires. Huber details the five specific functions of brokers, compensation structures for early hires, and the importance of hiring 'hunters' over 'farmers' to build momentum. He also provides advice on managing expectations, setting up sales infrastructure, and navigating the current challenging talent market.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
St. Pierre, Tiny Hero, Right Rice, Dun Humby, Kroger, Whole Foods, Walmart

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