Hardware Podcasts

Pure Gold Series: How to Approach Innovation and Research & Development with Seth Goldman

The Startup CPG Podcast · 29 Mar 2022 · 32m · Episode 15

What this episode covers

Seth Goldman, co-founder of Honest Tea and CEO of Eat the Change, discusses two approaches to food innovation: 'redoing' food with science (like Beyond Meat) and 'undoing' food with simple ingredients (like Eat the Change). He details the R&D process for Eat the Change’s Cosmic Carrot Chews, explaining how they avoided major agricultural crops to boost biodiversity and used carrots as a water-efficient alternative to fruit snacks. Goldman emphasizes that taste must be the primary consumer hook, even for climate-friendly brands, and advises startups to leverage university research for scientific innovation while relying on creative chefs for ingredient-based products.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Honest Tea, Eat the Change, Beyond Meat, PLNT Burger, Phillips Mushrooms Farm, Minutemaid, Coca-Cola
Products
Cosmic Carrot Chews, Honest Kids
Also
Expo West

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