Hardware Podcasts

Pure Gold Series: How to Prep for a Successful Expo West with Seth Goldman

The Startup CPG Podcast · 14 Feb 2022 · 32m · Episode 12

What this episode covers

Seth Goldman, co-founder of Honest Tea and CEO of Eat the Change, shares strategies for succeeding at Expo West, emphasizing that brands must prioritize product sampling and clear, concise pitches to stand out among thousands of exhibitors. He advises treating every attendee as a potential buyer or consumer, using real-time scanning and note-taking to manage lead tracking, and avoiding expensive booth setups in favor of engaging team energy. Goldman also highlights the importance of preparing follow-up packages in advance and leveraging the show floor for networking, supplier meetings, and even guerrilla marketing tactics like taxi cab stickers.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Eat the Change, PLNT Burger, Beyond Meat, Happy Baby, Big Geyser
Products
Honest Tea

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