Nemi, The Original, All-Natural Crunchy Cactus (Nopales) Snack

The Startup CPG Podcast · 14 Jun 2021 · 27m

What this episode covers

Regina Trillo, founder of Nemi, explains how her background in human rights law and personal health struggles inspired her to create a crunchy, all-natural cactus (nopales) snack that avoids artificial ingredients and stereotypes. She details her bootstrapped journey, emphasizing the importance of sourcing from female-led farms in Mexico and securing grants from the Entrepreneurial Dream Project and Mind the Font to support design and mentorship. Trillo discusses the challenges of consumer education around nopales and amaranth, the company's current focus on a rebrand to better communicate its authentic Mexican heritage, and its distribution in Chicago, California, and New York.

Mentioned

Companies
The Hatchery, Entrepreneurial Dream Project, Mind the Font, Schmidt Naturals, Hippies, Amazon
Products
Nemi

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