Hardware Podcasts

Building Stronger Relationships With Your Manufacturing Reps w/ Chris Atwell

The Manufacturing Executive · 7 Jul 2026 · 31m · Episode 317

What this episode covers

Chris Atwell, founder of Mindset Conquest, explains why manufacturers often mistakenly evaluate their independent rep agencies based on activity metrics like call volume rather than revenue-generating pipeline. He argues that tracking opportunities with dollar values and shared revenue targets creates a more predictable growth relationship than reactive 'milk runs' or simple activity reports. Atwell also outlines his book Momentum by Design, which focuses on clarity, energy, and momentum for agency owners.

Most relevant to

established companies

Topics

Mentioned

Companies
Mindset Conquest, Gorilla 76, Purolator, Granger, ITW Construction Fasteners, Campus IPEX
Also
Momentum by Design

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