#172 - Ops Talk: 5 Things Brands Get Wrong
Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, outlines five critical operational mistakes CPG brands make, emphasizing that co-manufacturers are business partners rather than vending machines. He advises brands to build contingency time into scaling timelines to handle inevitable delays and to plan for production ramp-up curves, as new equipment rarely runs at 100% efficiency immediately. Valenti-Jordan also stresses the importance of maintaining quality control post-launch through robust root cause analysis and using consultants strategically to identify risks before they become costly problems.