269: Ultra-Precise Death Ray (Repeat)
Alan Cohen, a systems engineer at Massachusetts General Hospital and author of 'Prototype to Product: A Practical Guide for Getting to Market', discusses the 'eleven deadly sins' of product development. He emphasizes that detailed planning and requirements gathering are essential for managing risk and avoiding costly surprises, arguing that the cost of changes increases exponentially over time. Cohen advocates for an 'iterative waterfall' approach that balances agile iteration with structured gates, and highlights the importance of building strong, motivated teams to execute these plans effectively.