Hardware Podcasts

Customer Outsight: Learning What Actually Matters to Your Customers w/ Dave Loomis

The Manufacturing Executive · 24 Oct 2023 · 48m · Episode 176

What this episode covers

Dave Loomis, founder and president of Loomis Marketing, explains his 'Customer Outsight' methodology, distinguishing true qualitative research from superficial sales feedback. He details a four-step framework—Fix, Focus, Find, and Fuel—to help B2B manufacturers uncover genuine customer needs and apply those insights to strategy, content, and even internal HR processes. Loomis emphasizes shifting from an internal 'insight' perspective to an external 'outsight' view by handing the 'binoculars' of observation to the customer, citing examples from DuPont, GE, and Goodyear where this approach corrected misaligned value propositions.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Loomis Marketing, DuPont, GE, Goodyear, IBM, Motorola, Xerox, Dix and Eaton, NACO Industries, Leo Burnett, Gorilla 76
Tools
Office Vibe
Also
Northwestern University, Kellogg

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