Hardware Podcasts

S1 E3: Navigating the Full Product Development Lifecycle with Bridget Hunter-Jones

The Builder Circle · 15 May 2023 · 1h 09m

What this episode covers

Bridget Hunter-Jones, co-founder of Impact Biosystems, discusses building the Pac Sensor Muscle Scanner, a hardware and software solution for objective muscle stiffness measurement. She details the company's journey from market validation using investor due diligence to the strategic decision to keep core engineering in-house while outsourcing industrial design and UX. Hunter-Jones also covers the challenges of managing overseas vendors in China, optimizing for a target cost of goods sold (COGS), and navigating the trade-offs between quality and launch timelines.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Impact Biosystems, Sonos, Dragon Venture
Products
Pac Sensor Muscle Scanner, Theragun, Whoop, Hyperice

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