Hardware Podcasts

198: Hardware Success on Walmart Marketplace

Product Startup · 19 Oct 2023 · 21m

What this episode covers

Will Haire, CEO of BellaVix, explains how hardware startups can successfully list and scale products on the Walmart Marketplace, contrasting it with Amazon and physical retail. He details the streamlined onboarding process, the strategic importance of Walmart Fulfillment Services (WFS) for brand equity, and specific listing optimization techniques like character limits and keyword strategy. Haire emphasizes using tools like Helium 10 for research and leveraging both Pay-Per-Click ads and the DSP Programmatic Platform to drive growth and secure retail buyer attention.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
BellaVix, Walmart, Amazon, MakoDesign
Tools
Helium 10
Also
Walmart Fulfillment Services, Shopify

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