Hardware Podcasts

133: Using Email Marketing to Sell Physical Products

Product Startup · 20 Jul 2022 · 20m

What this episode covers

Jacob Anson, Co-Founder of AgencyJR, explains how hardware startups and small manufacturers can leverage email marketing to drive sales, emphasizing the importance of list segmentation between buyers, warm leads, and cold leads. He details strategies for acquiring emails through checkout flows, exit-intent pop-ups, and paid ads, while advocating for a 'value-value-sale' content structure to build trust. Anson recommends starting with essential automations like abandoned checkout flows and using Klaviyo as the primary software platform for managing campaigns and segmentation.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
AgencyJR
Tools
Klaviyo, Shopify
Also
Facebook, Google

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