Hardware Podcasts

061: 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention

Product Startup · 2 Feb 2021 · 20m

What this episode covers

Alison Brett, founder of Clasp Magic, explains how she launched her one-handed bracelet clasp solution by leveraging five distinct sales channels, including direct-to-consumer e-commerce, wholesale, and crowdfunding. She details the strategic use of Shopify and Etsy for online sales, alongside successful campaigns on Kickstarter and Campfire to reach international markets like Japan. Brett emphasizes the importance of being the brand's primary cheerleader through social media and personal networking, such as selling units on a cruise ship, to drive early adoption and global distribution.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mako Design + Invent
Products
Clasp Magic, Tiffany and Co
Tools
Shopify, Etsy, Kickstarter, Campfire

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