Serial Entrepreneur: Marcia Kilgore (2018)

How I Built This · 12 Aug 2019 · 54m

What this episode covers

Marcia Kilgore, founder of Bliss, Soap & Glory, FitFlop, Soaper Duper, and Beauty Pie, recounts her journey from a $300 arrival in New York to building five successful companies. She explains how a bad facial experience led to the creation of Bliss, which she sold to LVMH, and how her fitness background inspired the ergonomic shoe design of FitFlop. Kilgore discusses her strategy of launching multiple ventures simultaneously, such as Soap & Glory and FitFlop, to hedge bets, and her current focus on Beauty Pie's factory-direct cosmetics model. The episode also features a postscript on Emma Cohen and Miles Pepper, who developed The Final Straw, a collapsible metal straw, and faced rapid knockoff competition after a successful Kickstarter campaign.

Mentioned

Companies
LVMH
Products
Bliss, Soap & Glory, FitFlop, Beauty Pie, Soaper Duper, The Final Straw
Also
Kickstarter

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