Hardware Podcasts

060: How to Professionally License Your New Product

Product Startup · 19 Jan 2021 · 39m

What this episode covers

Tom Gray, founder of Handy Camel and executive producer of Make48, explains that successful licensing requires a working prototype, patent protection, and proven market traction rather than just an idea. He advises inventors to start small with niche brands to generate sales data and positive reviews before approaching major retailers like Walmart or Home Depot. Gray emphasizes that licensing deals typically involve exclusive rights for 3-5 years, with average royalty checks ranging from $20,000 to $30,000 annually, and highlights trade shows like CES and the National Hardware Show as key venues for finding partners.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Handy Camel, Bunnings, QVC, Walmart, Home Depot, Ryobi, Milwaukee, Snap On, Lowe's, Menards
Products
Make48
Also
PBS, Amazon Prime, CES, National Hardware Show

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