Hardware Podcasts

028: Getting into HSN - the Home Shopping Network with Lisa Ruiz of Credible Products

Product Startup · 22 Nov 2016 · 55m

What this episode covers

Lisa Ruiz, founder of Credible Products, explains how she leveraged her family's 30-year chemical manufacturing background to launch a line of consumer cleaning products, including Pink Credible and Spot Credible, featuring nanotechnology for streak-free glass cleaning. She details the rigorous process of getting onto the Home Shopping Network (HSN), from contacting marketing reps and passing third-party testing to securing a live demonstration that resulted in an immediate contract. Ruiz emphasizes the importance of objective product validation against major competitors, designing distinctive 'hokey' branding to stand out, and maintaining full control over US-based manufacturing and quality assurance. The episode covers the operational realities of selling on HSN, including pricing strategies, logistics, and the challenge of visually demonstrating invisible chemical benefits on television.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Credible Products, Home Shopping Network, QVC, Mako Design + Invent
Products
Pink Credible, Spot Credible, Blast Credible, Scrub Credible, Scent Credible, Bath Credible

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