Hardware Podcasts

027: Inventing the Arctic Stick & Crowdfunding with Brandon Adams of Keys to the Crowd

Product Startup · 15 Nov 2016 · 46m

What this episode covers

Brandon Adams, founder of Keys to the Crowd, details his journey creating the Arctic Stick and launching his crowdfunding consultancy. He explains how tooling errors for the polypropylene Arctic Stick cost him thousands, leading to a delayed launch and a Venture's Digest feature on 'Arctic Meltdown.' Adams then shares his 'FUND Formula' for crowdfunding, emphasizing the critical importance of raising 30-40% of funding in the first 48 hours to trigger platform algorithms. He outlines three common campaign mistakes: lack of preparation, insufficient promotion, and poor reward value, while advising inventors to leverage influencers and create compelling videos to build trust and momentum.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Keys to the Crowd
Products
Arctic Stick, Freedom Journal, The Coolest Cooler, Pebble Watch
Also
Kickstarter, Indiegogo, Venture's Digest, Shark Tank

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