Hardware Podcasts

method: Adam Lowry & Eric Ryan

How I Built This · 8 Oct 2018 · 55m

What this episode covers

Adam Lowry and Eric Ryan, co-founders of Method, explain how they disrupted the toxic cleaning product industry by combining chemical engineering with sleek industrial design to create non-toxic, aesthetically pleasing cleaners. They detail their early struggles, including funding the startup with $90,000 of personal savings, hand-mixing products in their apartment, and cold-calling grocery stores to secure their first retail placement. The founders describe the pivotal gamble of pitching a redesigned, inverted dish soap to Target, which led to a national rollout and eventual sale of the company to Ecover.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Method, Target, Ecover, Colgate, Clorox, Procter & Gamble, Unilever, Molly Stone's, Whole Foods, Ripple Foods, Ollie, Stemple Creek Ranch, IKEA, Home Depot
Also
Karen Rashid, Philippe Starck, Josh Handy

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