361 - Men have skin too and love good packaging design! W/ Freddie Sheridan from YCODE

What this episode covers

Freddie Sheridan, founder of YCODE, explains how his brand addresses the men's skincare gap by formulating products specifically for male skin biology, including 25% thicker skin and higher oil content. He details the design of the original matchbox-style packaging, which uses GF Smith paper and a glue dot, and the subsequent rebrand to a cleaner white aesthetic to avoid stereotypes. The episode highlights the Well Kept Advanced Eye Serum, noting its color-adaptive properties and the innovative 100% aluminum tube with a snap-off lid designed for sustainability and ease of use.