Hardware Podcasts

343 - Returning guest, Manya Rubinstein on her new BIG venture!

People of Packaging · 17 Mar 2026 · 27m

What this episode covers

Manya Rubinstein, CEO of Isco Spirits and Providence Distilling, discusses the launch of Big Dick’s Banana Whiskey, a playful banana-flavored bourbon created as a 'naughty little sibling' to her serious sustainability-focused brands. She explains the product's genesis as a humorous riff on the male-dominated spirits industry, detailing the use of real ingredients to create a smooth, ready-to-drink spirit available in 100ml nips and an upcoming 1-liter bar size. The episode covers the 1950s Americana branding designed by Kiki Schulo, the strategic use of fruit-style QR stickers, and the logistical challenges of shipping alcohol across US state lines, particularly to Utah.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Isco Spirits, Providence Distilling
Products
Big Dick’s Banana Whiskey
Also
Kiki Schulo, Woolly Fair, Hatch Show Print

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