Hardware Podcasts

342 - Beyond the Dieline with Tom Seymour - Episode 2 with Benita Kasbo from Kasbo's Market

People of Packaging · 9 Mar 2026 · 1h 02m

What this episode covers

Benita Kasbo, founder of Kasbo's Market, discusses her transition from pharmaceutical sales to launching a Syrian cheese brand during the pandemic. She details the unique flavor profile provided by Mahlab spice, the challenges of sourcing ingredients and finding dairy co-packers, and her strategy for pitching new categories to retailers like Wegmans. Kasbo also highlights her collaboration with Cornell University to cultivate St. Lucy cherry trees in New York and her successful pop-up partnership with Chobani Cafe.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Kasbo's Market, Cornell University, Chobani, Chobani Cafe, Wegmans, Zabar's, Cafe Zaffrey, Dairy Runway, Grow New York
Materials
Mahlab

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