Hardware Podcasts

340 - Perro Verde Mezcal Packaging is muy interesante! Special bi-lingual episode

People of Packaging · 18 Feb 2026 · 37m

What this episode covers

Juan Santiago Rodriguez and Mariana Carvajal, founders of Perro Verde Mezcal, discuss their journey from CPG and high fashion backgrounds to launching a luxury spirit brand rooted in a 120-year-old Oaxacan family legacy. They explain how they bridge the gap between rustic traditional distillation and premium product quality, emphasizing a design philosophy that avoids compromise on sustainability or aesthetics. The episode highlights their specific packaging innovations, including 3D-printed branding on glass, raw wood stoppers, and rigid board boxes, all produced entirely in Mexico to support local supply chains and reduce environmental impact.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Televisa, Total Wine
Products
Perro Verde Mezcal, ReserveBar
Also
Don Porfidio Chagoya, Juan Santiago Rodriguez, Mariana Carvajal, Evelio Mattos

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