279 - Aluminum Tequila Bottles? De Nada!

People of Packaging · 22 Aug 2024 · 27m

What this episode covers

Adam Millman and Danny Neeson, co-founders of De Nada Tequila, explain their journey from college entrepreneurs to launching the first tequila brand in aluminum packaging. They discuss the decision to switch from glass to aluminum to reduce carbon emissions and improve sustainability, detailing the technical challenges of lining the cans to prevent chemical interaction with the 40% alcohol spirit. The founders also cover their sourcing of additive-free tequila from the Vivanca family distillery in Mexico and their current distribution footprint in the Northeast US.

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