Hardware Podcasts

187 - Clark Goolsby CCO of Chase Design Group talks branding and packaging

People of Packaging · 4 Apr 2023 · 30m

What this episode covers

Clark Goolsby, Chief Creative Officer at Chase Design Group, discusses the evolution of branding and packaging design, highlighting the shift from analog to digital tools like Procreate and the resulting aesthetic homogenization. He analyzes current trends in color theory, specifically the move toward gender-neutral palettes (beiges and grays) and how brands like Nike and Harry's are challenging traditional gender associations with color. Goolsby also shares his career journey from web design to leading a major packaging agency, emphasizing the importance of balancing category codes with unique brand identity.

Most relevant to

established companies

Topics

Mentioned

Companies
Chase Design Group, Nike, Harry's, Hims, Dame, Dr. Bronner's
Products
Flamingo
Tools
Procreate

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