Hardware Podcasts

73 - Talking packaging design and disruption with Hernan Braberman from Tridimage

People of Packaging · 14 Sept 2021 · 54m

What this episode covers

Hernan Braberman, founder of the Latin American packaging design consultancy Tridimage, shares his journey from studying industrial design in Argentina during the 1989 economic crisis to building a firm focused on '3D branding.' He details specific case studies, including a strategic redesign of Sernova vodka to create ownable structural attributes, a culturally rooted rebrand for Cuskenia beer, and a synesthesia-inspired chocolate bar for Cofler Block. Braberman also discusses the challenges of innovating with Halalón water by testing a mountain-shaped bottle base and the creation of a luxury crystal decanter for Brugal's Papa Andres rum.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Tridimage, Brugal, Seymour Powell
Products
Sernova, Cuskenia, Cofler Block, Halalón, Papa Andres, Kitchens of Africa
Also
Javier Mariscal, Dick Powell

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