Boxed: Chieh Huang
Chieh Huang, co-founder of Boxed, recounts his journey from a law firm to founding the mobile gaming company Astro Ape, which was acquired by Zinga, and then launching Boxed, a mobile bulk-retailer. He details the early struggles of operating out of his New Jersey garage, securing CPG partnerships, and the pivotal moment when a feature on the Today Show drove massive order volume. Huang also discusses Boxed's business model, including its private label Prince & Spring, handwritten customer notes, and the transition to automated fulfillment centers.