Hardware Podcasts

15 - Maggie Wedemeyer - Cosmetics Packaging expert

People of Packaging · 1 Apr 2020 · 56m

What this episode covers

Maggie Wedemeyer, founder of Benevolent Beauty and former packaging expert at Coty, Calvin Klein, and L'Oreal, details her career trajectory from Michigan State University to managing complex cosmetic packaging programs. She describes the operational challenges of launching products for brands like Calvin Klein's Contradiction and Stetson, and the technical hurdles of sourcing from China, including a critical failure where lipstick bases detached due to adhesive issues. Wedemeyer also recounts the intense pressure of fulfilling a massive Anthropologie order by manually formulating and filling lipsticks in-house to meet a tight deadline, highlighting current industry shifts toward sustainability and clean beauty.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Benevolent Beauty, Coty, Calvin Klein, L'Oreal, Maybelline, Anthropologie, Inner Perfume, Ermez
Products
Stetson, Contradiction

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