Hardware Podcasts

Founder Feature: Daniele Orellana of MITTS

The Startup CPG Podcast · 5 Sept 2025 · 27m · Episode 191

What this episode covers

Daniele Orellana, co-founder of MITTS, explains how the brand evolved from a niche solution for cleaning delicate Josephine Ut wine glasses into a versatile, aesthetically pleasing sponge for various non-dishwasher-safe kitchen tools. She details the manufacturing challenges of sourcing polyurethane production in China despite the desire for domestic manufacturing, and highlights the strategic advantage of a non-perishable product that avoids shelf-life pressures. Orellana also discusses balancing her full-time pediatric dentistry career with MITTS, leveraging her healthcare background to handle harsh feedback, and relying on the Startup CPG community for mentorship and early-stage guidance.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Make Super Good
Products
MITTS, Josephine Ut, Le Creuset
Also
WSET

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