The Impact of Embedded Technology | Losant's Brandon Cannaday
Brandon Cannaday, co-founder and CPO of Losant, discusses the evolution of the IoT industry from industrial manufacturing to connected products and smart environments. He explains how embedded technology enables manufacturers to shift from one-time hardware sales to recurring subscription revenue models by adding value-added services to their equipment. Cannaday highlights the challenges of organizational change and technical complexity, advising companies to start small with focused use cases rather than attempting massive, splashy deployments.