Hardware Podcasts

Intrapreneurship, Internal Incubation, Spinoffs, and IoT Product Development

Over the Air · 6 Jul 2021 · 38m

What this episode covers

Bob Marshall, Founder and CEO of Whisker Labs, and Joe McNulty, SVP of Product and Partnerships, discuss the origin of their product Ting, an IoT device that detects electrical fire hazards. Marshall explains how the company spun out of Earth Networks after a personal tragedy motivated the team to apply their lightning detection technology to home safety. They detail the engineering challenges of isolating micro-arcing signals from household noise and the strategic decision to simplify the product from a complex panel-mounted sensor to a simple plug-in device for consumer adoption.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Whisker Labs, Earth Networks, State Farm, Very, NASA, NOAA
Products
Ting, Nest

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